Case Studies
A Music Agent’s Story
Navigating Redundancy and Career Change with Clarity
“When I began working with Sarah, I was in a stable role within a well respected company, but I wanted to grow my personal business and strengthen my personal brand firmly in line with my beliefs and values.
What I truly loved about our sessions was that Sarah met me where I was on any given day and we found what was important to broach, dissect and build on week by week.
Some of the visualisation exercises she introduced me to were a real game changer.
They allowed me to really hone in on my priorities, strengths and passions.
During my 6 month programme with Sarah, I was made redundant.
The timing could not have been more fortuitous.
I felt secure, supported and heard in my journey of exploration, decision making and finally moving into a new role. Sarah was instrumental in guiding me gently through considerations, but in a way where I remained fully in control.
She reframes and refocuses you constantly to allow you to see invaluable perspectives.
One of the biggest things I take away from this is the phrase:
“Do you know that to be true, or is that what you have decided to be true?”
It’s something Sarah said once that has really stuck with me.
Especially when imposter syndrome rears its ugly head, or when you doubt yourself.
I cannot recommend Sarah enough.
If you feel you are not entirely fulfilled, perhaps you want to grow your value or step into a new position, she’s your girl.
Firm but fair. Grounded, constructive and always honest.”
I’m not sure I really understood the feeling of ‘stepping into your power’ until I worked with Sarah. — Agent
Sharon: An Artist Manager’s Story
Building a Business Without Making Herself Smaller
When Sharon started coaching, she had recently launched her own one-woman management company.
But she was feeling unsure about whether she would be successful and second-guessed herself more than she liked.
She noticed herself making herself smaller in rooms with senior male executives and artists. She wasn’t always sure how to highlight her strengths to people she was meeting for the first time, and even answering the question, “So, what are you up to these days?” could feel scary.
Through our work together, we explored how she wanted to show up, what she already knew about herself and where she needed to trust her own instincts more.
“My confidence level is significantly higher. I am second-guessing myself less, and I am saying the hard things without being as concerned about offending or upsetting the person in front of me.”
She also began to recognise the power in something she already brought to her work: the care and empathy she gives to team members, fellow industry folks and artists.
“The reward is not losing myself in hard spaces, rooms and conversations; and becoming hard, myself. This preservation strengthens my impact and allows me to stand out in the crowd - another thing I am beginning to learn is part of my power.”
That didn’t mean the coaching was always comfortable.
“Being coached was sometimes uncomfortable. And with each new session, I learned that was what I needed - that push, challenge.”
One exercise in particular stayed with her. I asked Sharon to think about what she would be saying No and Yes to in the coming week.
“I realized I had never thought about that before and it turned out to be quite clarifying and helpful.
So, I continue to use it.”
And perhaps most importantly, she’s remembering what got her this far in the first place:
I’m trusting my gut, trusting that my instincts are solid, and venturing into new territory even while scared.
— Sharon, Artist Manager
Sara: A Senior Music Executive’s Story
From Stuck Senior Leader to Building Something Of Her Own
Before coaching, Sara felt deeply stuck. On paper, she had the dream job: a successful senior role at a company she had once dreamed of working for. Behind the scenes, however, she had lost confidence in herself and what she was doing.
After years of powering through and putting on a brave face, she was living with constant stress and anxiety. She knew something needed to change, but when you’ve spent ten years building a career in a dream industry, where do you go next?
Through coaching, Sara began reconnecting with herself. Together, we explored the deeper patterns that had been keeping her stuck, while getting clear on her values, what made her feel most like herself, and what she wanted to drive her life and work going forward.
Sara had long held what she described as “pipe dreams” of doing something of her own. But starting a business without business experience, in a completely new industry, felt impossible and unrealistic.
Over the following months, the passion, joy and motivation she thought she had lost began to return. So did her courage and confidence.
Sara left the music industry and built an event-catering business creating award-winning grazing boards. It was something she had wanted for a long time but hadn’t truly believed was possible.
Today, her business is growing, exciting new opportunities are coming in, and the people around her say her positive energy is back.
After a few months of working with Sarah, I somehow got the courage and the confidence to go for it. Really, the somehow was Sarah. She helped reignite my passion, my joy, and my motivation. — Sara, Senior Music Executive
Music Agent’s Story
Finding the Courage to Make the Move
She’d built a strong career as an agent in the music industry.
But when we started working together, she was going through one of the lowest periods of her life and her confidence had taken a serious hit.
Through coaching, something began to shift. Her confidence grew quickly, and she started to feel more empowered in herself and her decisions.
After years of thinking about it, she finally found the courage to make a major career move to a competitor.
A decision that had been many years in the making.
Today, she feels clearer, stronger, and more confident about her future.
The main change has been undeniable — my confidence has skyrocketed, and Sarah’s support played a key role in giving me the courage to make a major career move which had been many years in the making. — Agent
Julie’s Leadership Story
Stepping Further Into Leadership and Owning Her Voice
Julie knew she was capable of more, but hadn’t fully stepped into the next level of her career yet. She was thinking more intentionally about leadership and visibility, but hadn’t fully given herself permission to prioritise those ambitions.
In our coaching sessions, Julie explored the deeper patterns shaping how she showed up at work - from the self limiting voice that fuelled hesitation and overthinking, to reconnecting with her values, strengths, and the confident leader already inside her.
As our work together progressed, Julie gained greater clarity around what truly mattered to her, the impact she wanted to have, and the kind of career and life she wanted to build moving forward.
She became more proactive about stepping into opportunities instead of second guessing herself, trusting her instincts more and backing herself when opportunities appeared.
Since then, she’s become more active in industry organisations and started saying yes to opportunities that push her outside of her comfort zone.
There’s been a shift in mindset - trusting that I’ve earned a seat at the table and acting accordingly — Julie
Erin: A Creative Entrepreneur’s Story
Rebuilding Confidence and Creative Trust After Moving Overseas
When Erin moved overseas and relocated to London, she found herself navigating a major personal and professional transition.
She was rebuilding direction, community, and momentum from scratch while trying to establish herself again in a completely new environment.
At the same time, she found herself taking on work that wasn’t fully aligned with where she ultimately wanted her creative career to go.
The result was pressure, overwhelm, and constant self judgement.
Every decision felt urgent. Every step felt loaded with expectation.
Through coaching, Erin began untangling the scarcity thinking and internal pressure that had been shaping how she approached both her career and creativity.
Instead of seeing this chapter as proof she was behind, she started viewing it differently — as a period of transition, growth, and creative rebuilding.
She became more aware of the internal narratives and saboteurs driving her decisions and learned how to challenge them, rather than letting them completely dictate her emotions or direction.
Today, Erin says she feels:
• more grounded in her identity
• more creatively inspired and energised
• clearer on the work she wants to prioritise
• less driven by panic and comparison
• more trusting of her own path
Most importantly, she no longer feels like she’s falling behind.
Working with Sarah has given me a fresh wave of confidence to own the space I’m in, rather than constantly feeling behind or questioning whether I’m on the ‘right’ path. — Erin McKellar, Creative Entrepreneur
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