Trina Smith

Founder, Sourcery Collective | Co-Chair, Women in Music UK |
Co-Founder Electric Pineapple Media Group

A moment in your career when you really backed yourself.

“Launching Sourcery Collective was a real moment of backing myself.

I had reached a point where I knew the traditional ways of working in music no longer suited me, my life or the people I wanted to support.

Rather than continuing to squeeze myself into a model that wasn’t working, I built something that reflected how I actually work: strategically, honestly and across every part of the industry.

It was terrifying, but also one of the most liberating decisions I’ve made.”

One thing you’re proud of in your career.

“I’m proud that I’ve built a meaningful career in music without pretending to be anyone other than myself.

I came into the industry in 2016, without the traditional route, connections or safety net, and have gone on to support artists, producers, estates and music businesses while also advocating for women and underrepresented people.

Becoming Co-Chair of Women in Music UK and serving on the AFEM Executive Board both mean a great deal, but I’m proudest of the trust people place in me. ”

Name another woman in music who inspires you, and why.

“Possibly the hardest thing in the music industry, next to actually getting paid, is being asked to name just one inspiring woman. So many women I work with inspire me, although, let’s be honest, there are also a few who don’t.

I met Jasmine Bodkin and Cookie Pryce from The Orchard for the first time last week, and they are both epic. They are warm, sharp, generous with their knowledge and clearly brilliant at what they do.

Meeting women who make you feel energised, welcomed and excited about the possibilities of working together is always inspiring.

So, this week, I’m choosing both of them."